Believe it or not, Bazooka Joe is 60 years old! Doesn’t look a day over 12 if you ask me. I still remember going to the 7-11 on the corner when I was a kid and buying loose, single sticks of Bazooka Joe gum (off the bottom candy rack) for 5 cents each.
And get off my lawn while you’re at it!
To celebrate the anniversary, the brand is getting a bit of a makeover. Topps (Bazooka’s parent company) has enlisted the aid of four stellar illustrators who will design new looks for Bazooka Joe: Benjamin Balistreri (How to Train Your Dragon), Robert Lilly (Nickelodeon Animation Studios), Ben Reynolds (mobile Games for Ghostbusters and Monster Pet Shop), and Victor Instrasomnbat (Clockwork Animation).