Playmates Booth at Toy Fair 2017

Another February, another Toy Fair New York. This year was a bit of a whirlwind for me, and I actually had a different focus than in years past. That meant I got to chat with a lot of different companies and learn about a lot of great new products – many of which I’ll focus on over the next few months both here and at GeekDad.

But I still made time to visit some of my favorite booths. And today, I’m here to help with a walkthrough of the Playmates booth. In previous years, Playmates has been all about the Ninja Turtles – almost to the detriment of everything else. Their booth was very green.

But not so this year! In addition to a very healthy TMNT line, Playmates has also added Ben 10 (for the newly rebooted show), Voltron: Legendary Defender, and the upcoming Nickelodeon show Mysticons.

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Playmates Booth at Toy Fair 2015

Photo Feb 14, 11 11 55 AM

Here’s the second in my Toy Fair 2015 booth overviews. Check out the overview of the Bandai booth here (hint: there are lots of Power Rangers). Also check out my Toy Fair coverage over on GeekDad: my Top 10 Highlights of Toy Fair and my take on a couple of this year’s Toy of the Year Award Winners.

Today, let’s take a look around the Playmates booth, which had more Ninja Turtles than I’ve ever seen assembled in one place. Seriously, I didn’t count, but there must’ve been close to a googolplex of turtles.

Apparently, Playmates has gone all in with Teenage Mutant Ninja Turtles, and they produce almost nothing else at this point. There was a small section of the booth devoted to a preschool doll line, but absolutely everything else was TMNT.

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Bandai Booth at Toy Fair 2015

Photo Feb 14, 3 01 48 PM

Toy Fair has come and gone. There were lots of announcements, lots of excitement, and lots of toys. I already covered it a bit over on GeekDad. Take a look at my Top 10 Highlights of Toy Fair or my view on a couple of this year’s Toy of the Year Award Winners, which were announced at Toy Fair.

I wanted to devote a couple posts here to some of the amazing booths at Toy Fair. Toy Fair is, first and foremost, a marketing and sales event. Therefore, if you’re a toy company, it’s in your interest to set up a booth that’s flashy and impressive.

One of those jaw-dropping booths at this year’s event was the Bandai booth. It was overrun with Power Rangers, big and small. Now, I’m not the world’s biggest Power Rangers fan (that honor might go to my son at the moment), but even I was impressed with their setup.

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